A business needs to get the right packaging material if it wants to end up with sturdy packaging. Nowadays there are a range of material options available and a business can choose the best one related to what it is selling. You need to know the features and characteristics of all packaging materials if you want to get the one suited to your product. You may have come across GSM paper when looking for which packaging material to get. GSM impacts packaging thickness, weight, as well as density.

What is GSM paper?

You will be wondering what is GSM paper? GSM is “grams per square meter”. It measures the weight along with the density of paper. It directly impacts its thickness plus durability. If the GSM number is more it means the paper is heavier, thicker, and of a higher-quality.

It tends to be the global standard when choosing paper. It ranges from a thin newspaper going to heavy cardstock.

The following looks at how GSM paper impacts the quality along with durability of packaging:

Durability of paper

Luxury businesses look for good-quality paper to make the box with so that it is sturdy. Some products like those that are heavier even require stronger and thicker paper so that they remain secure when they are being transported and handled.

The following looks at GSM paper durability:

● High GSM- This is 350-450+. It gives high structural integrity. It is suitable for shipping and also for keeping delicate and heavy items safe. The materials will not easily tear and warp when they are being transported. Therefore the boxes can be suitable for shipping purposes.

● Mid-range GSM- This is 250-350. It is better for standard folding cartons and gives a balance amongst flexibility along with rigidity.

● Low GSM- This is 180-250. It is better for inner packaging and wrapping. The items that need lightweight, flexible, as well as sustainable materials can opt for this.

Quality of paper

Businesses need to select the right GSM meaning paper according to the image they want to convey. Heavier paper stocks are the ones that have a high GSM. These are more luxurious, high-end, and sturdy. They give an image of quality letting people know a premium product is in the packaging. They will therefore impact customer perception of the business as one that is high-end.

Lower GSM is more likely to feel flimsy and weak. This can negatively impact the image of a high-end brand as people will not see it as one that manufactures quality stuff.

Impact on printing

The GSM affects printing as well. Higher GSM paper lets one have a smoother surface so that the printing can be of a high-quality. It even limits ink bleeding and warping from occurring. In this way the print quality will look good and give an image of luxury.

High-density paper usually needs scoring so that cracking does not occur along folds. On the other hand, lower GSM paper tends to be more flexible and simpler to fold. This is true for items such as inserts.

Keep product in mind

When choosing which GSM paper to get you need to keep your product in mind. If you are packaging heavier items it is advisable to select >300 GSM. The products that require strong structural support will need paper like this.

Choose higher GSM when packaging food items so that leaks do not occur. If the product needs to be shipped a long-distance you can select a higher GSM so that it can handle the pressures it will face over longer distances and still remain in good-condition.

It is important to keep in mind paper GSM as it impacts the quality and durability of packaging. The right GSM will ensure the packaging is physically strong enough to keep the item protected. It will also make sure the packaging is visually attractive to convey the unique values of the business.

If you want to get the right GSM paper, contact EZ Custom Boxes.

EZ Custom Boxes gives clients:

●     Durable and good-quality packaging materials

●     Wholesale packaging

●     Professional help to choose the right GSM paper

Contact Details:

●     Email: support@ezcustomboxes.com

●     Phone: +1-888-515-1263

Frequently Asked Questions (FAQs)

How does GSM paper impact the quality of packaging?

GSM determines how thick and dense the packaging will be. In this way it impacts its durability and perceived quality.

How does GSM paper affect the durability of packaging?

GSM measures the weight as well as density of paper therefore impacting its durability and thickness. If the GSM is higher, the paper will be heavier, thicker, and of a higher-quality.

Why does a brand need to keep GSM paper in mind when getting packaging?

A business needs to know what GSM is as this will impact the quality of paper it will get for packaging. A brand should choose the right GSM paper if it wants to get the best packaging.