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2026-09-30 19:18:23 - Translate -

Brand Consultancy Team: How the Right Team Builds a Strong Brand

A founder I know spent $40,000 on a rebrand last year. New logo, new colors, beautiful brand book. Six months later, nothing had changed for his business. Same flat sales, same confused customers. When I asked what strategy went into the rebrand, he went quiet. "They didn't really ask about strategy," he said. "They just redesigned things." That's the expensive lesson...

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