What Is a Goyard Tote Bag? Materials and History Ask a stranger to name one luxury tote and there's a decent chance they'll say Goyard before they say almost anything else. A Goyard tote bag is a hand-painted, canvas-based carryall built on a cotton-and-linen weave coated with proprietary layers meant to survive decades of daily use — not seasons of trend cycles. The brand has made bags this way since the 1850s, and the house still...