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2026-09-28 22:31:13 - Translate -

PPC Conversion Tracking Issues Agencies Should Check Before Optimizing

Before making major changes to a PPC campaign, agencies should confirm that conversion tracking is working correctly. Incorrect tags, duplicate tracking events, broken forms, missing thank-you pages, or improperly configured analytics can make campaign performance appear better or worse than it actually is. Agencies should also verify that important actions, such as phone calls, form...

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