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2026-09-28 13:32:16 - Translate -

Nobody Reads a Food Truck Menu From Across the Street

Stand near a lunch spot where a few trucks park and just watch people for ten minutes. They don't stop and study anything. They slow down, glance over, and either drift toward a window or keep walking. The whole decision takes about two seconds. Here's what gets me about that. The customer hasn't tasted a single thing yet. They're reacting to how the truck looks, and that reaction is basically...

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