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How Conversion Rate Optimization and SEO Work Together (Not Against Each Other)

There's a persistent tension in digital marketing teams between the SEO team and the conversion rate optimization team. SEO wants long-form, keyword-rich content. CRO wants short, focused pages with minimal distractions. SEO wants to add more pages. CRO wants to simplify the user journey. This tension is largely artificial. At their core, both disciplines are trying to achieve the same thing:...

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