A large part of online browsing happens through mobile devices, which makes website usability an important consideration for businesses. A website that is difficult to navigate or slow to use on a phone can create a poor experience for visitors. This is one reason why mobile friendly websites are important for SEO and overall website performance.

Mobile friendliness should be considered alongside page speed, content quality and user experience. Visitors should be able to read content, navigate pages and find important information without unnecessary difficulty. A business website should provide a consistent experience regardless of the device being used.

For a broader look at website experience, ranking factors and SEO fundamentals, read this complete SEO guide for Indian business owners.